At Longo & Co, we have started 2026 with one of our strongest exhibition calendars to date. The full schedule has already been shared across our Instagram and LinkedIn channels, giving customers an early look at where they can see our latest equipment in action.
Whether you operate a café, dessert parlour, farm shop or catering business, this year offers multiple opportunities to experience our newest soft serve ice cream machines and slush equipment first hand.
From energy efficient slush equipment to our latest high output soft serve model, here is what is coming up and where you can see it.
Why These Exhibitions Matter for Your Business
Attending industry exhibitions allows you to properly assess commercial equipment before making an investment. At each event, our team will be on hand to demonstrate machines, answer technical questions and help you choose the right solution for your business.
In 2026, you can find Longo & Co at the following UK trade shows.
Ice Cream and Artisan Food Show
3rd to 4th February
This is one of the key events in the calendar for ice cream professionals, artisan food producers and dessert operators. We will be showcasing our latest soft serve ice cream machines and slush equipment, all designed for high output, reliability and consistent product quality.
The show is ideal for businesses looking to upgrade existing machines or expand their frozen dessert offering while comparing leading equipment in one place.
Hotel, Restaurant and Catering Show (HRC)
30th March to 1st April
The HRC Show is focused on commercial performance, efficiency and innovation within hospitality and catering environments. It is an essential event for operators looking to improve service speed, menu consistency and profitability.
The HRC team has already highlighted the event on LinkedIn, with their post showcasing two to three pieces of our new generation equipment, including models from our Granita slush range, that will be on display at the show.
You can view the post here:
https://www.linkedin.com/feed/update/urn:li:activity:7414735081921110016/
Farm Shop and Deli Show
13th to 15th April
The Farm Shop and Deli Show is a key event for independent retailers and producers looking to enhance seasonal and year round offerings. Soft serve ice cream, slush drinks and frozen yoghurt continue to perform strongly in farm shop environments, particularly during peak footfall periods.
Our team will be available throughout the show to discuss machine options, serving ideas and ways to maximise return on investment.
Introducing Our New Eco Efficient Slush Equipment Range
We will be unveiling our new eco focused slush equipment models across the 2026 exhibition season, including the latest additions to our Granita range. These machines have been developed with energy efficiency, quieter operation and improved product consistency in mind.
Key benefits include lower energy consumption to reduce running costs, enhanced cooling systems for smoother frozen drinks and compact modern designs suited to cafés, bars, catering units and retail counters.
This slush equipment offers dependable performance while supporting more sustainable operation, making it suitable for everything from classic fruit slush drinks to frozen cocktails.
Our New 65 Litres Per Hour Soft Serve Ice Cream Machine
Demand for premium soft serve continues to grow across the UK, particularly in high volume environments. To meet this demand, we have developed a new 65 litres per hour soft serve ice cream machine that balances output, efficiency and product quality.
This machine is well suited to busy dessert parlours and cafés, mobile catering operators and restaurants adding frozen desserts to their menus. It delivers consistent texture and reliable performance even during peak trading periods, helping businesses serve more customers without compromising quality.
Supporting Your Business Beyond the Exhibition Floor
Choosing the right commercial soft serve ice cream machine or slush equipment can have a significant impact on margins and operational efficiency. At each show, we offer live demonstrations, practical advice and tailored recommendations based on your business type and expected usage.
Whether you are looking to increase output, introduce new frozen products or invest in more energy efficient equipment, our team is available to help you make informed decisions both at the exhibitions and online.
Stay Connected With Longo & Co
For exhibition updates, product launches, demonstrations and special show promotions, follow us on social media:
Instagram
https://www.instagram.com/longoandco/
LinkedIn
https://www.linkedin.com/in/longo-and-co-2b284588/?originalSubdomain=uk
These channels provide early access to new equipment, behind the scenes content from the shows and practical insights for ice cream, catering and hospitality businesses.
See You at the Shows
Our 2026 exhibition calendar gives you the opportunity to experience Longo & Co’s latest ice cream and slush equipment in person. We look forward to meeting you at the Ice Cream and Artisan Food Show, the Hotel, Restaurant and Catering Show and the Farm Shop and Deli Show.
