You are currently viewing Case Study: New York Krispy’s x Phat Spuds

Case Study: New York Krispy’s x Phat Spuds

Commercial Soft Serve Rollout for a Multi-Site Hybrid Takeaway Brand

New York Krispy / Phat Spuds is a growing hybrid takeaway concept operating multiple busy locations across West Yorkshire. With strong evening trade driven by delivery platforms and walk-in customers, the business wanted to expand its dessert offering and increase average order value by introducing commercial soft serve equipment across several stores.

To achieve this, the Arctic 132BA twin twist soft serve machine was selected and installed as part of a phased rollout programme.


The Requirement – High Output Dessert Equipment Suitable for Takeaways

As a fast-paced takeaway operation, the client required a machine that could perform consistently during peak trading while remaining simple for staff teams to operate.

Key requirements included:

  • Reliable high-volume output during busy evening service
  • Twin flavour capability to expand dessert menu options
  • Compact countertop footprint suitable for existing kitchen layouts
  • Straightforward daily operation and cleaning procedures
  • Scalable equipment model that could be standardised across sites
  • Strong value compared to premium-priced alternatives

The business also wanted to test performance in selected locations before committing to wider installation.


The Solution – Arctic 132BA Twin Twist Soft Serve Machine

The Arctic 132BA was recommended due to its balance of performance, simplicity and commercial return potential for takeaway environments.

Key Specification Overview

  • Twin hopper system enabling two flavours plus twist serve
  • Output capacity of approximately 30–35 litres per hour depending on mix and serving conditions
  • Countertop commercial design ideal for space-restricted kitchens
  • Air-cooled refrigeration system suitable for most takeaway installations
  • Stainless steel food contact components for durability and hygiene
  • Digital control interface allowing easy monitoring and operation
  • Consistent product texture suitable for cones, tubs, sundaes, waffles and dessert add-ons
  • Compatible with standard single-phase electrical supply (subject to site verification)

This specification allows operators to introduce high-margin dessert lines without major refitting or operational disruption.


Installation & Rollout Strategy Across West Yorkshire

Machines were installed across selected takeaway sites in phases to allow operational testing and staff training at each location.

Support provided during installation included:

  • Guidance on positioning, ventilation clearance and workflow integration
  • Electrical requirement confirmation prior to delivery
  • Initial mix setup and product calibration
  • Demonstration of cleaning procedures and daily operation
  • Advice on dessert menu structure and upsell opportunities

The countertop design enabled straightforward integration into existing kitchen layouts without requiring structural changes.


Business Impact & Results

Following the introduction of soft serve equipment, New York Krispie / Phat Spuds were able to expand their dessert range and improve order value potential across multiple sites.

Operational benefits included:

  • Increased dessert attachment rate on delivery orders
  • Strong impulse purchases from walk-in takeaway customers
  • Ability to launch premium dessert menu items with attractive margins
  • Consistent output performance during peak evening trading
  • Confidence to replicate a successful dessert model across additional locations

Soft serve has since become an established part of the brand’s menu strategy, supporting both revenue growth and customer perception.


Why Multi-Site Takeaways Are Installing Commercial Soft Serve Machines

Hybrid takeaway concepts combining savoury fast food with indulgent desserts are seeing strong demand. Introducing a reliable soft serve machine can help operators:

  • Increase average transaction value
  • Create high-margin menu items
  • Strengthen delivery platform competitiveness
  • Drive repeat purchases
  • Utilise limited kitchen space more efficiently

For growing takeaway brands, standardising equipment across locations also simplifies training, maintenance planning and menu consistency.


Looking to Install a Soft Serve Machine in Your Takeaway or Dessert Shop?

If you are planning to introduce soft serve desserts into a takeaway, café or multi-site food operation, we can advise on machine selection, installation planning, finance options and servicing support.

Contact us to discuss current availability, pricing and rollout strategies for your business.

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