Know your numbers
Explore your profit potential
Choose a product and adjust the figures to see what your sales could contribute to your business.
Estimated annual contribution
After portion costs, selected VAT and any running costs or rental entered.
These are example projections, not guaranteed earnings or take-home profit. Add your own portion costs, portion size, realistic demand and operating costs. Costs you have not entered—including premises, tax, finance and maintenance—are excluded.
Daily contribution allocates annual rental across trading days. Monthly average is annual contribution divided by 12.
Your annual breakdown
| Item | Estimate |
|---|---|
| Annual servings | 124,000 |
| Sales after selected VAT | £258,333.33 |
| Portion costs | £18,600.00 |
| Other running costs | £0.00 |
| Machine rental (52 weeks) | £0.00 |
| Estimated contribution | £239,733.33 |
VAT included in the £2.50 selling price: £0.42 per portion. Sales excluding VAT: £2.08 per portion.
Calculations use unrounded values; displayed amounts are rounded to the nearest penny.
Example figures and how this works
Starting assumptions were checked against Blue Ice’s profit calculator on 6 November 2026. Example portion costs: ice cream 15p; slush 18p; milkshakes/frozen cocktails 39p. Example selling price £2.50, 400 servings per day and 310 trading days.
These are illustrative supplier examples, not verified Longo & Co operating costs. The source does not specify every portion size or what the cost includes. Edit the cost to include your own ingredients, cups or cones, toppings and wastage.
When VAT is enabled, VAT-exclusive sales = selling price ÷ (1 + VAT rate ÷ 100), following GOV.UK’s VAT-inclusive price calculation. Gross profit per portion = sales excluding selected VAT − portion cost. Annual contribution = gross profit per portion × daily servings × trading days − daily running costs × trading days − weekly rental × 52.
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