Latest from Our Blog
Equipment guides, practical advice and news from Longo & Co.

Which Soft Serve Machine Size Is Right for Your Business?
Soft serve machine size depends on peak demand, output per hour and space. Learn how to size your machine with a practical method. Read the guide.
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Commercial Soft Serve Machine Rental Costs Explained
Compare soft serve machine rental costs against buying, with hire fees, contract terms and running costs laid out side by side.
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Commercial Slush Machine Breakdowns: 5 Common Causes
Spot the five common causes of slush machine breakdowns early and fix them before they cost you a callout. Learn the checks that keep your machine running.
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What Size Soft Serve Ice Cream Machine Does Your Business Need?
Whether you’re opening a café, dessert parlour, ice cream shop or holiday park, choosing the right soft serve ice cream machine is one of the most…
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Case Study: New York Krispy’s x Phat Spuds
Commercial Soft Serve Rollout for a Multi-Site Hybrid Takeaway Brand New York Krispy / Phat Spuds is a growing hybrid takeaway concept operating multiple…
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Things to Come: Longo & Co’s 2026 Exhibition Calendar and Next Generation Ice Cream and Slush Equipment
At Longo & Co, we have started 2026 with one of our strongest exhibition calendars to date. The full schedule has already been shared across our…
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The True Cost & Profit of Selling Soft Serve Ice Cream and Slush
If you’re running an ice cream van, café, or dessert shop, you already know soft serve and slush are crowd-pleasers. But have you ever stopped to think: how…
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Exciting Times Ahead: Our Visit to the Ice Cream & Artisan Food Show 2026
For over a decade, we’ve proudly attended the Ice Cream & Artisan Food Show, and 2026 promises to be another spectacular year. As a company passionate…
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DIY vs Professional Servicing: What’s Best for Your Soft Serve and Slush Machines?
If you run a mobile ice cream business, a café, or a seasonal event stand, your soft serve and slush machines are more than just equipment — they are…
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The Longo & Co Journey: From Sicilian Dreams to UK Ice Cream Innovation
When you hear the whirr of a soft-serve machine, or watch a café pour a perfect slush, there’s a legacy behind that moment — especially if it’s powered…
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The Ultimate Guide to Ice Cream and Soft Serve Machines: How Longo & Co Helps Businesses Thrive Year-Round
Introduction: Why Frozen Desserts Still Dominate Few treats bring joy as instantly as ice cream. From childhood summers chasing the familiar chime of…
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10 Fun Facts About Soft Serve Ice Cream
Soft serve ice cream is one of the most beloved frozen treats around the world. Its creamy texture, delightful taste, and iconic swirls make it a favorite…
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Why Fresh Orange Juice Is a Game-Changer for Your Business (OJ150 & OJ250 Commercial Orange Juicers)
Introduction In the competitive food and beverage industry, customers are no longer satisfied with standard offerings. They want authenticity, freshness,…
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Why Preventative Maintenance is Better Than Reactive Maintenance for Your Ice Cream, Slush, and Orange Juice Machines
For businesses that rely on commercial ice cream, slush, and orange juice machines, uptime and efficiency are essential. Machines like the Arctic 112 GP…
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How to Price Your Ice Cream for Maximum Profit
When it comes to running a successful ice cream business, pricing is one of the most important decisions you’ll make. Whether you operate a café, dessert…
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Title: Troubleshooting Ice Cream & Slush Machines in Warm Weather: Stay Cool with Your Arctic Mini 30 Litre & More
Summer is peak season for frozen treats — and that means your ice cream makers and slush machines need to perform at their best. But…
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Why Soft-Serve Is the Ultimate Summer Treat: Science & Nostalgia
When summer arrives, so does the craving for something cool, creamy, and nostalgic—and nothing fits the bill better than soft-serve ice cream. From…
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How to Build Your Perfect Acai Bowl: A Guide on Pairing Fruits, Nuts, and Seeds to Make a Personalized Bowl
Acai bowls have become a popular and nutritious way to kick-start your day or enjoy a refreshing snack. They’re packed with antioxidants, vitamins, and…
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Why regular cleaning and maintainance of ice cream machines are crucial…
Regular cleaning and maintenance of ice cream machines are absolutely crucial for several important reasons, ranging from ensuring food safety to extending…
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Top 5 Mistakes to Avoid When Buying an Ice Cream or Slush Machine
Selecting the right ice cream or slush machine is crucial for businesses aiming to offer high-quality frozen treats efficiently. Making an informed choice…
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Common Issues with Slush Machines and How to Avoid Them
Slush machines are a great addition to any business that serves frozen drinks, whether you’re running a small café or a bustling convenience store.…
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Seasonal Trends: Best Time to Invest in a Slush and Ice Cream Machine
Investing in a slush and ice cream machine can transform your business, especially when done with a keen understanding of seasonal trends. While it’s easy…
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Troubleshooting Your Longo & Co Soft Serve Machine: Common Problems and Quick Fixes
Soft serve machines are an essential piece of equipment for any business offering frozen treats, and Longo & Co machines are a popular choice due to…
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The Rising Trend of Acai Soft Serve: A Delicious Opportunity for Ice Cream Shops
In recent years, acai has exploded in popularity, particularly among health-conscious consumers who are always on the lookout for nutrient-dense, flavorful…
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Reflecting on the Ice Cream & Artisan Food Show 2025: A Sweet Success in the ice cream industry.
The Ice Cream & Artisan Food Show 2025, held at the Birmingham NEC on February 4th and 5th, proved to be a standout event in the world of frozen treats.…
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The Best Pricing Strategies for Milkshakes in the UK: A Comprehensive Guide
When it comes to running a successful milkshake business, setting the right price is a key factor that can influence your profits, customer satisfaction,…
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How to Choose the Best Commercial Ice Cream Machine for Your Business: A Complete Guide
Selecting the right ice cream machine for your business is essential to ensure smooth operations, high-quality product, and satisfied customers. Whether…
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